An Intro to Guest Post
Intro
We are talking about made placements. The publishers have to approve this content. Do we desire to publish?
Is it approximately our requirements? We're talking about real websites with genuine audiences. We're talking about flexible format. You can believe beyond a post. You can think into a Frequently Asked Question, for instance, or a glossary or something along those lines. Once again, quite we wish to emphasize the publishers that we're speaking about here get their earnings from sales.
They're releasing so that they can get brand-new clients or to sell services or products. We're not discussing PBNs. We're not discussing sponsored placements. We're not talking about any circumstance where you need to pay cash in order to get in front of someone's audience. Lastly, I wish to point out we're not always speaking about op-ed situations here.
This isn't a branded expertise play. This isn't your chance to show how much you know. Now you're going to have the ability to show your competence, however you're going to be second fiddle. You have actually got to put the publisher themselves and their interest in sales first. That's what you're doing here, which's why you're approaching this group, and again it's why they release. That's the publisher benefit that you're going to be emphasizing when you approach this group.
Why guest posts?
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Now, this is agent of many industries normally, where we've got 95% of the publishers are publishing to get sales, 4% that are objective based and are supported by taxes, tuition, donations, memberships, and so on
. We have actually got the 1% ad supported. There are so many publishers out there attempting to sell in your vertical, in your clients' verticals, in your target vertical if you're in-house, and there's a lot of disaggregated reach there.
You have a lot more subject and context control when you're publishing on these kinds of sites, when you're looking for publishing on these sites. Once again, if you're looking at the tax, tuition, donation, and subscription supported swath here, the 4%, you can in some cases have subjects where you can discuss sales or mention a sales page.
But more often you have actually got to really focus on the publisher's objective, why are they publishing. They're on an objective, and so they're supported by something besides sales. Then last but not least, of course, if we're discussing digital PR or any kind of traditional media focus or PR effort, they desire content that's going to drive page views.
That's how they're supported. There's still some mission, naturally, in there. Anyhow, you're much less able, at that point, to link into your sales pages. Once again, what we're talking about here or one of the advantages here rather links to sales pages, which of course is going to enhance the rankings of your sales pages.
How to guest post.
Now why is that much easier in this context, in the context of helping someone else sell? Well, let's dig in and talk through the how, and you'll see also what makes that possible.
Finding publishers.
So mostly we're speaking about finding publishers with whom you have top-of-funnel overlap, where some of your top-of-funnel subjects, the discomforts that your potential clients have and the discomforts their potential clients have are similar, interrelated.
Perhaps we're discussing audience overlap. Perhaps we're discussing industry overlap. Even place overlap. There's some type of overlap here, and you're speaking into that location when you're thinking of topics for an offered publisher. Another way to consider it is the members of that market it's what we think of as a solution stack.
So in the SEO space, we all have our favorite tool stack, the tools everyone uses, Moz for example. Well, if you're offering into that, if you're an agency like Citation Labs, it may make good sense to work and attempt to get some presence on a SaaS tool in the SEO space.
Let's work here a bit longer though, stick on this one a little bit longer and think about unbundling the stack in different verticals, due to the fact that this is truly at the heart of the procedure and the approach. Let's think of you're a real estate agent.
Now, this solves a roofing contractor problem, doesn't it? It's factors to buy roofing services. Likewise it offers you an opportunity to speak about your expertise as a realtor and what effect roofing system condition might have on the sale of a home.
Let's go into this one here, business ovens, let's state those brick ovens for pizza. Well, you're going to compose them a guide on why you need to use natural flour in your pizza dough for your pizza restaurant, the difference that natural flour can make on the result of the quality of the dough, of the crust.
You're going to speak with temperature impact on natural versus not natural, if there is. There may not be, but let's simply for the sake of this assume there is. Then you're also going to have a great opportunity to link to your industrial pizza ovens.
You have actually got 10 apps that enhance your physical therapy. Once again, you're putting them initially, because you're talking about augmenting services or work that's already going on, which is kind of presuming that someone would be their client, would choose to go to this physical therapist, or would select to attend yoga classes at this particular studio.
So this is what we're talking about when we consider or talk about unbundling this stack. You see as we come up with topics that we would pitch, we're putting the publisher. Constantly putting the publisher first and recognizing the reason that they publish.
Refine your pitch.
This is the greatest piece, men. Why do they publish? They publish due to the fact that they wish to sell services and products. You're thinking about subjects and formats that are going to support that and that overlap with what you're offering and how you're functioning. Let's see. Here's another great tip. Attempt and get calls to action for your publisher into the title.
So we could modify this one. Ten reasons to fix roofing system prior to sale of home. No, 10 factors to call a roofing contractor prior to you put your home up for sale, or 10 reasons to call a roofing professional now if you're going to put your home up for sale in April.
Once again, you're truly looking at refining your pitch for the desired function of this publisher group. We talked about it a little bit, discussed this earlier.
Check out various formats.
Any of these could be discussed or supported through the usage of graphics. Once again, this is the type of file or pitch that might be really effective, since the publisher is going to see instantly how it could benefit their sales, the reason why they publish.
Keyword research.
You're an SEO, right? You're going to lean into keyword research study on your pitch. Hey, it appears like you're not ranking for a few of these terms in your location. Once again, there requires to be overlap for these terms and with what you're attempting to sell it or with what your subject requires to be.
But if you have actually gold coast seo got some basis behind your pitch, some keyword research to support your subject and why it's going to benefit the publisher, you're miles ahead of anyone else who is pitching them.
Assist promote.
You're going to link to it from another placement if you get another one. You're going to put it up on Twitter to your following.Fact-based citations. Now among the essential pieces here, it's type of concealed down here at the bottom. You're going to make certain that when you're linking to your pages on your website, you're doing it in the context of a fact-based citation. Ideally you've got something on your sales page, we call it a citable element, that's fact-based, preferably your own data that supports a purchase choice eventually.
For example, if you understand that your ovens do best with organic flour at 412 degrees instead of 418 and you have actually got the information to support that, well, that's a terrific location and reason to link back to your oven page that would have that data point mentioned on it.
You're finest served by connecting in a sensible manner, which's particularly when we're discussing data and we're speaking about some kind of citation that needs to be linked, where the link is definitely mandatory, a quote for example.
Once again, this model or this approach has to be supported by citable aspects living on your sales pages or whatever page you're connecting to, if you select to go this route and not always do sales pages.
Conclusion.
That's our approach to guest posting on sales-supported publishers. Offer it a shot and let me understand how it goes.