What Is link Building
What is link structure?
In general, you can boil most "white hat" link structure strategies down to two easy actions:
Create something significant (and therefore deserving of a link);.
Show it to individuals who own websites (and hence can connect to it).
Why is link structure important?Hyperlinks are one of the three major ranking factors in Google. So if you desire your website's pages to rank high in search, you will likely require links.
Google (and other search engines) take a look at links from other websites as "votes." These votes help them determine which page on a offered topic (out of countless similar ones) should have to be ranking at the very leading of the search results.
As a basic guideline, pages with more backlinks tend to rank higher in search engine result. This has been studied at scale by many SEO companies and the correlation in between the variety of sites connecting to a page and it's ranking position in Google has constantly ended up positive.
According to our research study, pages with more websites linking to them tend to get more search traffic.
So links are important, that's a provided.
Why is it so essential to be building them?
I suggest, websites tend to naturally link to each other, ideal? You're just a couple of paragraphs into this guide and you have actually currently seen me linking to 2 different pages.
Well, in an perfect world, the most valuable page on any topic would always get the most links and rank # 1 in Google. While lower-quality pages will not get as many links and will rank lower.
But we're not living in this ideal world. And there are 2 main reasons why the pages with the most links might not necessarily be the very best ones:.
1. The Vicious Cycle of SEO.
Think how I selected the two pages that I have actually linked to above. Do you think I studied countless similar pages on each topic to pick the best ones? Of course not! I did a fast Google search for the important things that I wanted to reference, opened a number of the top-level pages to verify that they state what I require them to state, and connected to the one that looked like the best fit.
Which's how the two top-ranking pages got themselves a new link, which even more secured their high rankings in Google.
We call it "The Vicious Cycle of SEO." And we really did a research study to show that it's a real thing.
The minute it's published, your remarkable page is instantly at a enormous disadvantage versus those ranking at the top of Google for the very same subject. And if you want to burglarize this vicious circle, you need to be proactive about getting backlinks to it.
2. Your competitors are likely building links.
Well, think what? Another person's page utilized to rank # 1 before you occurred. And its owner is most likely looking to restore that top area by constructing some quality links to their page.
It's the same story with the owner of the page in position # 3, which used to be in position # 2. They're not happy about it and they are most likely to begin developing links to fix that.
You can either not do anything and lament that the world is unfair or stand and fight back.
Hyperlinks aren't the answer to whatever.
From this initial chapter it may seem that in order to rank # 1 in Google, all you require to do is develop more backlinks than the pages that are presently ranking there.
And while that is true to a specific extent, in reality things are a bit more nuanced than that.
Besides all links not being equal (we'll talk more about it in Chapter 3), search engines consider lots of other variables when ranking pages. And the mix of these variables might actually depend on the kind of search query that you want to rank for.
If you construct lots of links to your page and it still ranks badly, don't blame this guide for misguiding you. Look into other ranking factors that Best SEO Gold Coast might prevent you from ranking well.